Creative Director. Brand builder.
I build brands and run the creative that grows them — from the headline to the campaign to the number on the dashboard.
For the past ten years I've led creative on both sides of the table: in New York agencies for clients like Samsung, XO Jet and Wasserman, in-house as head of a consumer brand's creative team, and as co-founder and Creative Director of Naked Swimwear, a luxury swim and resortwear brand I helped grow 5x.
I write, design and art direct. Then I brief, mentor and hold the standard so a team can carry the work across every channel. I believe the best creative is judged twice: once in the room, once in the results.
In 2021 I joined Naked Swimwear as co-founder, owning brand, creative, marketing and international growth. Over five years we repositioned a Brazilian swimwear label as a true luxury brand:
Every campaign, every line of copy and every shoot in that period went through my hands.
Today I remain a partner and creative advisor.
I led the in-house creative team at Ivanka Trump, art directing shoots and presenting to the founder. At PRM Creative I was lead designer on the Samsung account during a year the agency grew 3x — four Samsung Experience Stores, a 13-city tour, and all creative for Samsung 837. At Bespoke Luxury Marketing I ran the creative team for luxury real estate, aviation and yachting clients, selling work directly to C-level.
And before design, I was a lawyer in Brazil. I argued cases in high courts and wrote hundreds of pleadings a year. It's still the way I present creative: a clear rationale, a structured argument, a decision that holds up.
I'm based in Austin, Texas, and available for Creative Director, Group Creative Director and Head of Brand roles, remote or hybrid.
I'm also a co-founder, advisor and angel investor at Zavemi, an AI-powered fashion photography studio, and I use generative tools daily in my own creative practice — Higgsfield, Midjourney, Runway — as a way to move faster from idea to proof.
I’ve run my own company, so I design for the brand and answer for the numbers.
I still make the work myself, so my briefs are sharp and my feedback is specific.
An idea is ready when it lands in one sentence with the CEO and in one frame with the customer.
First drafts in days, with AI where it speeds things up and craft where it counts.
